My Portfolio
ABOUT ME
I live and breathe marketing and exploring new ways to reach people with a message. I currently do this every day as Acquisition Manager at World Help. Here I manage all prospecting touches from top of the funnel to conversion.
I also peruse my passion outside of work through my hobby sites TheOpine.net, Opine Source Advertising, and NewLeaf Academy, and UNBRAND3D. My passion for marketing and sharing my opinion birthed these sites and brought together a team of like-minded individuals.
Content Marketing
-
Lead Generation efforts
-
Social advertising with a focus on signups
-
Landing page creation
-
Marketing research and strategy development
-
Blog revamp and SEO development
International Day of Prayer Lead Generation
We used the International Day of Prayer as an opportunity to generate leads by promoting digital assets before the event in order to retarget them the day of the event and after.
Customer Persona Development and Research
I was tasked with updating and refining previously created personas to better align with current trends and current donor data.
Tastes of Freedom Lead Generation
As a lead generation campaign, we created a series of recipes from Thailand to send out to those who subscribe.
Project Management
Efforts Included:
- Donor Acquisition Efforts
- Donor Onboarding Workflows
- Website Development and UX
- Reactivation Efforts
- Reporting and Strategy Development
Projects included:
- Digital Ads (Web, Social Media, Google, etc)
- Print pieces (prospecting mailers, brochures, flyers, and banners)
- Website and UX development + Design
- Radio/Streaming/Podcast ads
- Email marketing
- Face-to-face marketing
- And more…
Website Development
As manager of the website, I oversaw the creation of new pages, features, and improvements, as well as the maintenance and performance of the sites.
Workflow Automation
I oversaw all the workflows and communication automation using the HubSpot platform.
Professional Partnerships
I oversaw the various partnerships we had that pertained to marketing and acquisition.
Digital Advertising
- Facebook/Instagram Ads
- Traffic, Conversion, Lead Gen, etc.
- Google Ads
- Display, Youtube, Banner, Search, etc.
- Radio/Streaming/Podcast
- Affilate Ads
Social Media Advertising
I’ve run hundreds of social media ads on Facebook, Instagram, and Google platforms in all the available forms and formats.
Radio/Streaming/Podcast Advertising
I worked with outside organizations to advertise on their on-air or streaming media platforms to reach their audiences with our message.
Freelance & Passion Projects
- Promotional items
- Web design and creation
- Print pieces
- Social media creation and maintenance
- Logo and branding design
- Email marketing
- Branding consultation
- And more…
Website Design/Creation
I’ve created many websites for my own businesses/projects as well as many clients.
NewLeaf Academy
As a resource for my freelance clients, I created a site with business materials for further business growth.
Branding Design and Consulting
I’ve helped name and develop many new brands from scratch for myslef and clients.
